Seasonal rental: 7 tips to maximise your income

Seasonal letting can be an excellent source of passive income, allowing you to make a profit from your property while enjoying an unforgettable holiday. However, to maximise your profits and ensure a positive experience for both you and your tenants, it's essential to put in place a well thought-out strategy and adopt the right practices. Here are 7 top tips to help you make the most of your holiday let:

1. Define your target market and adapt your offer

Before you start holiday letting on, it's important to clearly define your target market and tailor your offer accordingly.

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Consider the type of clientele you want to attract: families, couples, groups of friends, etc. This will help you choose the type of property to let, the facilities to provide and the services to offer.

2. Look after the presentation of your property

First impressions are crucial! To attract potential tenants, it's essential to take care with the presentation of your property.

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Make sure your property is clean, tidy and tastefully decorated. Don't hesitate to emphasise the assets of your property, whether they be a breathtaking view, a peaceful garden or a sunny terrace.

3. Write an attractive and informative ad

Your advert is your shop window on the web. It needs to be clear, concise and informative, yet attractive enough to attract the interest of potential tenants.

Use professional-quality photos that highlight the best features of your property. Write an accurate and detailed description, highlighting the features and facilities of your property. Don't forget to mention nearby activities and tourist attractions.

4. Choose the right distribution channels

To reach as many potential tenants as possible, it's important to distribute your ad through several channels.

Platforms specialising in holiday rentals, such as Airbnb or Abritel, are essential. You can also place your ad on property websites, in tourism magazines or on social networks.

5. Set a competitive price

The price of your holiday rental is an important factor in attracting tenants and maximising your income.

It's important to strike the right balance between profitability and attractiveness. Take into account the prices charged in your region for similar properties, the seasonal nature of demand and the specific assets of your property.

6. Offer high-quality customer service

Keeping your tenants satisfied is essential to building customer loyalty and generating long-term revenue.

Make sure you respond quickly to enquiries and bookings. Be available to answer your tenants' questions and provide them with the information they need. Show hospitality and kindness to make their stay a pleasant one.

7. Manage bookings and payments efficiently

To simplify the management of your holiday rental, it's important to set up an efficient booking and payment system.

You can use dedicated platforms or rental management tools to automate certain tasks, such as taking bookings, collecting payments and communicating with tenants.


Seasonal rental represents an interesting opportunity, provided you put the right practices in place. By defining an appropriate pricing strategy, taking care with the layout of your property, optimising its online visibility and offering impeccable service, you can maximise your seasonal rental income. Don't hesitate to ask a property professional to guide you through this process.

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